These days many businesses have had a website designed to promote their products and or services. The reason is obvious, in that when potential customers are looking for a product or service and haven’t necessarily used a certain business before, the first thing they generally do is jump on the net and type a keyword into the serach engines, such as Google, Bing, and Yahoo.
Once upon a time, it was normal to pick up the phone book or Yellow Pages, and trawl through the ads and numbers to find the business they were looking for, then give them a call. Some people do indeed still do this, but it’s getting rarer and rarer. Anyone with a smart phone can simple search on the net no matter where they are. Businesses that have embraced the internet to promote their products and services, and are doing it correctly, are leaps and bounds ahead of their competition. However, it’s not as simple as finding a web designer to build you a website. People have to be able to find that website, or social media campaign, before it can have any impact on your business.
Search Engine Optimisation: As mentioned in previous posts, SEO is the implementation of a number of internet strategies to enhance the likelyhood that potential customers will find your website online. Ideally, when they type a keyword into a search engine, you want to be on the first page of the search results. An Adelaide SEO expert will be able to provide you with a strategic serach engine optimisation plan and web strategy that will provide a sustainable advantage over your competition, and enhance visitor numbers and hence sales of your product or service.
Comprehensive Online Strategy: Further to just optimising a website, seo experts should also be able to provide a range of other services that contribute to the success of your online strategy. These inlcude, but are not limited to:
- list building
- email campaigns
- video marketing
- social media campaigns
- social media advertising
- pay per click advertising
- website hosting
- provision of website analytics
- content creation
- amazon product insertion
- affiliate program setup and installation
At Adelaide SEO we provide a range of services including all of the above, and can also custom design and implement strategies that best suit you business online.
The greater the footprint you create online, in the correct way, the better your business is positioned for future success.